By Component:

• Solutions
• Services

By Touchpoint:

• Websites
• Stores
• Call centers
• Mobile apps
• Social media
• Emails
• Virtual assistants
• Other touchpoints (loyalty programs, surveys, sales representatives, seminars, trade shows, public speaking, and training)

By Deployment type:

• On-Premises
• Cloud

By Organisation Size:

• Small and Medium Enterprises (SMEs)
• Large Enterprises

By Vertical:

• IT and Telecom
• BFSI
• Retail
• Healthcare
• Automotive
• Travel and hospitality
• Media and entertainment
• Public sector
• Other verticals (education, transportation, and logistics)