By Component:

• Solutions
• Services

By Organization Size:

• Large Enterprises
• Medium-sized Enterprises
• Small-sized Enterprises

By Deployment Mode:

• On-premises
• Cloud

By Application:

• Sales & Marketing Management
• Customer Experience Management
• Competitive Intelligence
• Risk Management & Fraud Detection
• Others (social media account management and collaboration, social media content scheduling, and reporting)

By Vertical:

• BFSI
• Retail & Consumer Goods
• Government & Public Sector
• Healthcare & Life Sciences
• IT & Telecom
• Media & Entertainment
• Manufacturing
• Travel & Hospitality
• Other Verticals (education, real estate, and energy and utilities)