Anti-counterfeit Packaging Market

Global Anti-counterfeit Packaging Marketis valued at USD 160.49 Billion in 2022 and it is expected to reach USD 346.67 Billion by 2029 with a CAGR of 11.63% over the forecast period.

Global Anti-counterfeit Packaging Market: Global Size, Trends, Competitive, and Historical & Forecast Analysis, 2022-2029: The market will expand due to the growing instances of product counterfeiting and piracy across various industries, and rising demand for high-quality and secure packaging solutions in the e-commerce industry.

Scope of Global Anti-counterfeit Packaging Market Report-

Anti-counterfeit packaging refers to packaging materials or techniques designed to prevent counterfeit or imitation of products. Such packaging helps to maintain the integrity of a product and protects the interests of manufacturers, consumers, and regulators. Anti-counterfeit packaging has been used for several years.

The earliest forms of anti-counterfeit packaging date back to ancient China, where people used special markings on ceramics to distinguish genuine products from fake ones. Later on, techniques such as holograms, security labels, and digital printing were developed to prevent counterfeiting.

Anti-counterfeit packaging is used in a wide range of industries such as pharmaceuticals, food and beverage, cosmetics, electronics, and others. It is particularly important in industries where counterfeit products can pose a risk to public health and safety. The end-users of anti-counterfeit packaging include manufacturers, retailers, and consumers.

COVID-19 Impact on the Anti-counterfeit Packaging market:

The COVID-19 pandemic has had both positive and negative impacts on the anti-counterfeit packaging market. On one hand, the pandemic has increased demand for anti-counterfeit packaging in the pharmaceutical and healthcare industries, as these industries are particularly vulnerable to counterfeiting and tampering. Additionally, the pandemic has led to an increased focus on e-commerce, which has created new opportunities for anti-counterfeit packaging providers.

On the other hand, the pandemic has caused disruptions to global supply chains, which has affected the production and distribution of anti-counterfeit packaging materials. Additionally, the economic downturn caused by the pandemic has led to decreased demand for anti-counterfeit packaging in some industries.

Key Players of Global Anti-counterfeit Packaging Market Report-

Some major key players for the global Anti-counterfeit Packaging market report cover prominent players like

• 3M Company
• Avery Dennison Corporation
• CL Industries Inc.
• DuPont de Nemours Inc.
• Zebra Technologies Corporation
• Alien Technology LLC
• AlpVision SA
• Applied DNA Sciences Inc.
• Authentix Inc.
• Digimarc Corporation
• Impinj Inc.
• Inksure Technologies Inc.
• SICPA Holding SA
• TruTag Technologies Inc.
• TraceLink Inc.
• Advanced Track and Trace
• Aesica Pharmaceuticals
• Alcan Packaging
• Atlantic Zeiser
• Flint Group
• G&D
• Giesecke & Devrient
• Hologram Industries
• Holostik
• Ingenia Technology
• Innovia Films
• KURZ
• Morpho
• OPSEC Security Group
• Prooftag
• RRD International
• Savi Technology
• Securikett
• Seiko Epson
• Systech International
• TAGSYS RFID
• Thinfilm Electronics
• UPM Raflatac
• Verance
• Veridos
• VeriFone
• Watermark
• WestRock
• YottaMark
• Zebra Technologies
• Sicapa
• Technicote
• UPM Raflatac

Global Anti-counterfeit Packaging Market Segmentation: -

By Technology:

• RFID
• Security Inks & Coatings
• Security Seals
• Holograms
• 2D/3D
• Computer Generated
• Dot Matrix
• Stereogram
• Transmission
• Others
• Mass Encryption
• Barcode
• Mass Serialization

By Packaging Format:

• Bottles & Jars
• Vials & Ampoules
• Blisters
• Trays
• Pouches & Sachets
• Others

By Usage Features:

• Track & Trace
• Tamper Evidence
• Wrapper
• Strip Pack
• Breakcable Caps
• Tear Away Caps
• Sealed Metal Tubes
• Container Seals
• Heat Shrink Band
• Others
• Covert
• Invisible Printing
• Watermarks
• Embedded Images
• Laser Codes
• Forensic Markers
• Biological Taggants
• Micro Taggants

By End-User:

• Food and Beverage
• Healthcare
• Automotive
• Personal care & Cosmetics
• Electrical & Electronics
• Other Industrial

By Regional & Country Level:

• North America

  • U.S.
  • Canada

• Europe

  • K.
  • France
  • Germany
  • Italy

• Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia

• Latin America

  • Brazil
  • Mexico

• Middle East and Africa

  • GCC
  • Africa
  • Rest of Middle East and Africa

Revenue Generation Model:

The revenue generation model for anti-counterfeit packaging is based on the sale of packaging materials and services to manufacturers and retailers. Manufacturers and retailers purchase anti-counterfeit packaging solutions in order to protect their products from counterfeiting, diversion, and tampering. Anti-counterfeit packaging providers generate revenue through the sale of security features, such as holograms, RFID tags, and barcodes, as well as through the provision of design and consultation services.

Supply Chain Model:

The supply chain for anti-counterfeit packaging typically includes packaging manufacturers, security providers, and distributors. Packaging manufacturers produce anti-counterfeit packaging materials and work with security providers to incorporate anti-counterfeit features into their packaging. Security providers supply anti-counterfeit features, such as holograms, RFID tags, and barcodes, and work with packaging manufacturers to incorporate these features into their packaging. Distributors then sell the anti-counterfeit packaging materials to manufacturers and retailers.

Value Chain Model:

The value chain for anti-counterfeit packaging includes product design, manufacturing, packaging, distribution, and marketing. Anti-counterfeit packaging providers work with manufacturers and retailers to design and implement packaging solutions that incorporate security features to protect products from counterfeiting and tampering. These solutions are then manufactured, packaged, and distributed to the end users. Marketing efforts are focused on promoting the benefits of anti-counterfeit packaging solutions to potential customers.

Market Drivers:

Growing instances of product counterfeiting and piracy across various industries:

The growing instances of product counterfeiting and piracy are driving the demand for anti-counterfeit packaging solutions. This is because counterfeiting and piracy result in significant financial losses for legitimate manufacturers, and also pose serious health and safety risks for consumers.

For example, the consumer goods industry is also heavily impacted by counterfeiting, with the International Trademark Association (INTA) estimating that the global economic value of counterfeit consumer goods is expected to reach $1.82 trillion by 2020.

 The automotive industry is also vulnerable to counterfeiting, with the Organisation for Economic Co-operation and Development (OECD) estimating that counterfeit auto parts account for 2.5% of world trade in auto parts or around $20 billion annually. And in the fashion and luxury goods industry, counterfeiting is estimated to account for 5-7% of global trade, with losses estimated to be around $30 billion annually.

Rising demand for high-quality and secure packaging solutions in the e-commerce industry:

The e-commerce industry has seen tremendous growth in recent years, and this trend is expected to continue in the coming years. As more consumers turn to online shopping, there is a growing need for high-quality and secure packaging solutions to ensure that products are delivered safely and securely to customers.

Anti-counterfeit packaging solutions are particularly important in the e-commerce industry, as they can help to prevent the sale of counterfeit goods online. By incorporating security features such as QR codes, holographic labels, and tamper-evident seals, e-commerce companies can help to ensure that products are genuine and can be traced back to the original source.

For example, in McKinsey, the e-commerce market is expected to grow at a compound annual growth rate (CAGR) of 15% to 20% over the next five years. The demand for sustainable packaging solutions is on the rise, with a survey by Smurfit Kappa finding that 80% of consumers are willing to pay more for environmentally friendly packaging.

Market Restraints:

The complexity of anti-counterfeit packaging solutions:

The implementation of anti-counterfeit packaging solutions can be complex and difficult due to their various technologies and methods, which may require specialized equipment and trained personnel to use effectively. In addition, the complexity of these solutions may make them more expensive and time-consuming to implement and may require ongoing maintenance and updates. Furthermore, the complexity of anti-counterfeit packaging solutions can also create usability issues, such as difficulty in scanning or reading codes, which may cause delays or errors in product identification and tracking.

For example, the International Chamber of Commerce (ICC) estimated that the global cost of counterfeiting and piracy could reach $4.2 trillion by 2022, highlighting the need for effective anti-counterfeit measures. And the European Union Intellectual Property Office (EUIPO) found that only 39% of SMEs are aware of anti-counterfeit technologies, and that lack of information and high costs are the main barriers to implementation.

High costs associated with the implementation of anti-counterfeit packaging solutions:

The high costs associated with the implementation of anti-counterfeit packaging solutions can be a significant restraint for manufacturers and retailers. Anti-counterfeit technologies can add up to 20% to the overall cost of a product, and some solutions, such as RFID tags, can be even more expensive. This can be particularly challenging for small and medium-sized enterprises (SMEs) that may not have the resources or budget to invest in these solutions. RFID tags can be even more expensive, with costs ranging from $0.10 to $1 per tag, depending on the type and complexity of the technology.

Opportunity Factors:

• Increasing adoption of smart packaging technologies, such as RFID, QR codes, and NFC, which enable real-time tracking and authentication of products.
• Growing demand for sustainable and eco-friendly packaging solutions, which can be used as a unique selling point for anti-counterfeit packaging.
• Rising adoption of blockchain technology in the supply chain, which can provide a secure and transparent method of tracking and verifying products.
• Increasing globalization and cross-border trade, which can create opportunities for anti-counterfeit packaging solutions that can help to protect brands and products in international markets.

Market Trend:

Product and technology development: There is a trend towards the development of more advanced and sophisticated anti-counterfeit packaging solutions, such as holograms, tamper-evident seals, and smart packaging technologies. These solutions are becoming more affordable and easier to implement, driving demand across various industries.

Customer trend: Consumers are becoming more aware and concerned about product safety and authenticity, which is driving demand for anti-counterfeit packaging solutions. In particular, younger generations are more likely to pay a premium for products that are protected by anti-counterfeit packaging.

Market Competition Nature:

The anti-counterfeit packaging market is highly competitive, with a large number of players offering a variety of solutions and technologies. To stay competitive in the market, key players are adopting various strategies, such as product and technology development, strategic partnerships and collaborations, mergers and acquisitions, and geographic expansion. For example, in 2021, Avery Dennison announced the acquisition of ACPO Ltd., a manufacturer of pressure-sensitive adhesive tapes and films, to expand its product portfolio in the anti-counterfeit packaging market. Similarly, Essentra plc acquired a 51% stake in Kamsri Printing & Packaging Pvt. Ltd. in 2019 to expand its presence in the Indian market. These types of strategic moves are expected to continue as key players look to gain a competitive edge in the market.

Geography Analysis:

North America:

The North American anti-counterfeit packaging market is driven by the growing demand for secure packaging solutions in several industries, including pharmaceuticals, food and beverage, and cosmetics. In addition, there are stringent regulations in North America regarding the use of counterfeit products, which has led to increased demand for anti-counterfeit packaging solutions.

The region has also been at the forefront of technological innovations in the anti-counterfeit packaging market, with companies investing in research and development to create more advanced and effective solutions. For example, in the United States, the total value of counterfeit goods seized by authorities in 2020 was $1.3 billion. The pharmaceuticals and healthcare industry is the largest end-user of anti-counterfeit packaging solutions in North America, accounting for over 30%

Europe:

The anti-counterfeit packaging market in Europe is expected to grow significantly in the coming years due to rising concerns about product safety and increasing instances of counterfeiting. The pharmaceutical industry is a major end-user of anti-counterfeit packaging solutions in Europe, with stringent regulations and quality standards driving demand for secure packaging solutions. Other industries, such as food and beverage, cosmetics, and electronics, are also adopting anti-counterfeit packaging solutions to protect their brands and products.

Europe has also implemented regulations and initiatives to combat counterfeiting, such as the EU's Falsified Medicines Directive. However, cost concerns and technical complexity remain key challenges for the adoption of anti-counterfeit packaging solutions in the region. According to the Organisation for Economic Co-operation and Development (OECD), counterfeit and pirated goods accounted for 6.8% of total EU imports in 2019, highlighting the scale of the counterfeiting problem in Europe.

Key Benefits of Global Anti-counterfeit Packaging Market Report–

• Global Anti-counterfeit Packaging Market report covers in-depth historical and forecast analysis.
• Global Anti-counterfeit Packaging Market research report provides detailed information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, and Regional and Country Level.
• Global Anti-counterfeit Packaging Market report helps to identify opportunities in the marketplace.
• Global Anti-counterfeit Packaging Market report covers an extensive analysis of emerging trends and the competitive landscape.